About this class
After completion of this introduction
the student will be able to understand:
ü Objectives of Advertising
ü Importance of Advertising
ü Active Participant in Advertising
ü Role of Advertising in Marketing Mix
ü Role of Advertising in Society
ü Advertising and Brand building.
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Learning Material
Title
Volume
Consumer Behavior and Advertising
5.89 MB
<p>Consumer Behavior and Advertising</p>
Creative Advertising Strategies
5.89 MB
<p>Creative Advertising Strategies</p>
Media Planning and Buying
5.89 MB
<p>Media Planning and Buying</p>
Digital Advertising and Social Media
5.89 MB
<p>Digital Advertising and Social Media</p>
Advertising Campaign Management and Evaluation
5.89 MB
<p>Advertising Campaign Management and Evaluation</p>
Module Content
228.65 KB
<p>After completion of this introduction the student will be able to understand: <br />
Meaning, Nature and Features of Advertising</p>
The Advertising Handbook
6.55 MB
<p>This book will help instructor to know more about Advertising theory and practice</p>
ADVERTISEMENT - AN INTRODUCTION
3.23 MB
<p>ADVERTISEMENT - AN INTRODUCTION</p>
Exams
Title
Min
Grade
Attempts
Status
Exam I
49
Questions, 90
Min
50/98
0/1
-
Certificates
Title
Min
Grade
Exam I
50/98
0
0 Reviews
