About this class
Advertising and Media Planning
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Learning Material
Title
Volume
1. Introduction to Advertising and Media Planning
5.89 MB
<p>Introduction to Advertising and Media Planning</p>
2. Consumer Behavior and Advertising Strategy
5.89 MB
<p>Consumer Behavior and Advertising Strategy</p>
3. Media Research and Analysis
5.89 MB
<p>Media Research and Analysis</p>
4. Media Buying and Negotiation
5.89 MB
<p>Media Buying and Negotiation</p>
5. Creative Strategy in Advertising
5.89 MB
<p>Creative Strategy in Advertising</p>
6. Digital Advertising and Marketing
5.89 MB
<p>Digital Advertising and Marketing</p>
7. Integrated Marketing Communication (IMC)
5.89 MB
<p>Integrated Marketing Communication (IMC)</p>
8. Advertising Campaign Management and Evaluation
5.89 MB
<p>Advertising Campaign Management and Evaluation</p>
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