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Consumer Behavior
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Learning Material
Title
Volume
Introduction to Consumer Behavior
5.89 MB
<p>Introduction to Consumer Behavior</p>
Consumer Perception
5.89 MB
<p>Consumer Perception</p>
Motivation and Needs
5.89 MB
<p>Motivation and Needs</p>
Attitudes and Attitude Change
5.89 MB
<p>Attitudes and Attitude Change</p>
Decision-Making Process
5.89 MB
<p>Decision-Making Process</p>
Culture and Subculture Influence
5.89 MB
<p>Culture and Subculture Influence</p>
Social and Reference Group Influence
5.89 MB
<p>Social and Reference Group Influence</p>
Consumer Research and Market Segmentation
5.89 MB
<p>Consumer Research and Market Segmentation</p>
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.JPG)