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Integrated Marketing Communication
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Learning Material
Title
Volume
1. Introduction to Integrated Marketing Communication
5.89 MB
<p>Introduction to Integrated Marketing Communication</p>
2. Understanding Consumer Behavior
5.89 MB
<p>Understanding Consumer Behavior</p>
3. Branding and Brand Management
5.89 MB
<p>Branding and Brand Management</p>
4. Advertising Strategies and Campaigns
5.89 MB
<p>Advertising Strategies and Campaigns</p>
5. Public Relations and Corporate Communication
5.89 MB
<p>Public Relations and Corporate Communication</p>
6. Digital Marketing and Social Media Integration
5.89 MB
<p>Digital Marketing and Social Media Integration</p>
7. Sales Promotion and Direct Marketing
5.89 MB
<p>Sales Promotion and Direct Marketing</p>
8. Measurement and Evaluation of IMC Effectiveness
5.89 MB
<p>Measurement and Evaluation of IMC Effectiveness</p>

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