About this class
- -Understand
the place and contribution of marketing to the business enterprise.
- -Describe
major bases for segmenting consumer and business markets; define and be
able to apply the three steps of target marketing: market segmentation,
target marketing and market positioning; understand how different
situations in the competitive environment will affect choices in target
marketing.
- -List and describe the steps in the new-product development (NPD) process; describe how the NPD process meshes with the adoption and diffusion process for those products.
- -Identify the costs and benefits of marketing channels; discuss the firms and the functions involved in typical channels in North America.
- -Identify the roles of advertising, sales promotion, public relations, personal selling and direct marketing in the promotion mix; compare and contrast integrated marketing communications with a non-integrated approach to the promotional mix.
- -Illustrate how the international trade system, economic, political-legal and cultural environments in a foreign country affect a company’s international marketing decisions.
- -Identify the major social criticisms of marketing.
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Learning Material
Title
Volume
Managing Growth and Pathway to Market
1.55 MB
<p>•Formulate a marketing* plan that will meet the needs or goals of a business or organization.<br />
•Formulate strategies for developing new and/or modified products*, concepts, goods and services that respond to evolving market needs.</p>
Exams
Title
Min
Grade
Attempts
Status
MANAGING GROWTH AND PATHWAY TO MARKET
50
Questions, 90
Min
50/100
0/1
-
Certificates
Title
Min
Grade
MANAGING GROWTH AND PATHWAY TO MARKET
50/100
0
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