About this class
Brand marketing isĀ the process of establishing and growing a relationship between a brand and consumers. Rather than highlighting an individual product or service, brand marketing promotes the entirety of the brand, using the products and services as proof points that support the brand's promise.
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Learning Material
Title
Volume
Introduction to Branding
5.89 MB
<p>Introduction to Branding</p>
Brand Strategy
5.89 MB
<p>Brand Strategy</p>
Brand Identity and Visual Design
5.89 MB
<p>Brand Identity and Visual Design</p>
Brand Communication
5.89 MB
<p>Brand Communication</p>
Brand Management
5.89 MB
<p>Brand Management</p>
Consumer Behavior and Brand Loyalty
5.89 MB
<p>Consumer Behavior and Brand Loyalty</p>
Brand Extensions and Licensing
5.89 MB
<p>Brand Extensions and Licensing</p>
Global Branding
5.89 MB
<p>Global Branding</p>
Relationship-between-Marketing-and-Brand-orientation
2.26 MB
<p>Relationship-between-Marketing-and-Brand-orientation</p>

Exams
Title
Min
Grade
Attempts
Status
Exam I
50
Questions, 90
Min
50/100
0/1
-
Certificates
Title
Min
Grade
Exam I
50/100
0
0 Reviews