About this class
The main objectives of the course are to strengthen students’ understanding of how marketing contributes to business strategy and firm performance, and to equip them with an effective marketing toolkit. A further objective is to help students strengthen the conceptual, technical and interpersonal skills that managers need to communicate effectively in the business world.
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Learning Material
Title
Volume
Unit 1: Introduction to Cooperatives and Small Businesses
5.89 MB
<p>Introduction to Cooperatives and Small Businesses</p>
Unit 2: Marketing Fundamentals for Cooperatives and Small Businesses
5.89 MB
<p>Marketing Fundamentals for Cooperatives and SBs</p>
Unit 3: Market Research and Analysis
5.89 MB
<p>Market Research and Analysis</p>
Unit 4: Developing Marketing Strategies for Cooperatives and Small Businesses
5.89 MB
<p>Developing Marketing Strategies for Cooperatives and SBs</p>
Unit 5: Product Development and Management
5.89 MB
<p>Product Development and Management</p>
Unit 6: Pricing Strategies for Cooperatives and Small Businesses
5.89 MB
<p>Pricing Strategies for Cooperatives and SBs</p>
Unit 7: Promotion and Advertising for Cooperatives and Small Businesses
5.89 MB
<p>Promotion and Advertising for Cooperatives and SBs</p>
Unit 8: Distribution and Sales Channels for Cooperatives and Small Businesses
5.89 MB
<p>Distribution and Sales Channels for Cooperatives and SBs</p>
Exams
Title
Min
Grade
Attempts
Status
Cooperatives and SBs marketing and Promotion Exam
50
Questions, 90
Min
50/100
0/1
-
Certificates
Title
Min
Grade
Cooperatives and SBs marketing and Promotion Exam
50/100
0
0 Reviews
