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Evolution of Marketing Management
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Learning Material
Title
Volume
Introduction to Marketing: Understanding the Basics
5.89 MB
<p>Introduction to Marketing: Understanding the Basics</p>
Historical Perspectives on Marketing
5.89 MB
<p>Historical Perspectives on Marketing</p>
The Marketing Concept and Evolution
5.89 MB
<p>The Marketing Concept and Evolution</p>
Marketing Philosophies and Orientation
5.89 MB
<p>Marketing Philosophies and Orientation</p>
Marketing Environment: External and Internal Factors
5.89 MB
<p>Marketing Environment: External and Internal Factors</p>
Marketing Research and Information Gathering
5.89 MB
<p>Marketing Research and Information Gathering</p>
Segmentation, Targeting, and Positioning
5.89 MB
<p>Segmentation, Targeting, and Positioning</p>
Marketing Mix: Product, Price, Place, and Promotion
5.89 MB
<p>Marketing Mix: Product, Price, Place, and Promotion</p>
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